The Association for Talent Development (ATD, formerly ASTD) is the world's largest association dedicated to those who develop talent in organizations. They recently did a survey on the percentage of organisations that measure the impact their training has on business.
Here's what they found:
This is a big problem because...
How would businesses know if all the money they are spending on training is making an impact?
So if only 23% measured any sort of behaviour change after the training, this means that they cant be sure if the balance $100 billion spent on training last year made any sort of impact. This is just crazy!
So why arent organizations evaluating their trianing's effectiveness?
Please tell us in the comments section below. We really would like to know.
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