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Why are organisations not evaluating training effectiveness?

By Carliff Rizal Carleel

The Association for Talent Development (ATD, formerly ASTD) is the world's largest association dedicated to those who develop talent in organizations. They recently did a survey on the percentage of organisations that measure the impact their training has on business.

Here's what they found:

  • 91% of organisations evaluate their training at level 1 (reactions)
  • 54% of organisations evaluate their training at level 2 (learning)
  • 23% of organisations evaluate their training at level 3 (behaviour change)
  • 8% of organisations evaluate their training at level 4 (impact on results)

This is a big problem because...

How would businesses know if all the money they are spending on training is making an impact?

According to an executive summary released by Deloitte and reported on by Forbes, companies worldwide spent a staggering $130 billion on employee training in 2014.

So if only 23% measured any sort of behaviour change after the training, this means that they cant be sure if the balance $100 billion spent on training last year made any sort of impact. This is just crazy!

So why arent organizations evaluating their trianing's effectiveness?

Please tell us in the comments section below. We really would like to know.

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